You really know the market for low-income? Know to communicate with this audience? Understand their needs and desires? At this conference, you will learn how to reach low-income public through effective targeting strategies, communication, positioning and suitability of products. Come discuss:
- Market trends and identifying opportunities in low-income
- Digital inclusion and consumption pattern of low income on the Internet
- Behavior and consumption habits of classes C, D and E
- Adequacy of business model to attract low-income public
- Development and suitability of products for low income
- Customer loyalty base of the pyramid
- Appropriate communication to reach this audience
- Market positioning to win the competition in a strategic
