Creating A Multi-Channel Ecommerce Strategy To Capture Latin America s Fast-Growing Online Marketplace

Latin Americans are going online at an unprecedented rate. With increased broadband penetration, better access to computers, and improved payment and security options, 28% of the region s half a billion people are already using the internet, and experts predict this number to MORE THAN DOUBLE by 2015.

The opportunities for Latin American retailers - and global companies looking to expand into the region - are OUTSTANDING. In 2009, ecommerce grew by almost 40%. But does your company have the tools to compete in this fast-growing online marketplace?

From the producers of eTail comes eTail Latin America 2011.

At eTail Latin America 2011, leading Latin American retailers, marketing professionals, technology specialists, logistics providers, and payment experts will come together to network and explore the ecommerce landscape where it is now, where it is headed, and how you can ensure your company s success.

• Top executives from Brazil, Mexico, Chile, Argentina, Colombia, and Costa Rica will share case-studies, highlighting the obstacles and opportunities regionally and within in each country
• Global technology providers will present the latest solutions and help you determine what will work best for your company
• Leading US and global executives will reveal keys to their success worldwide, and their own current or future initiatives in Latin America

Since 1999, eTail has shared with you the best practices in multi-channel selling and marketing, now with five events annually, including the Mobile Shopping Summit, and The eTail Blog. We now can offer you year round access to ways you can improve your ecommerce and marketing operations, regardless of the region in which you re operating.

Key themes eTail Latin America 2011 will explore:

• Creating An Overall Ecommerce Strategy
• Choosing And Implementing The Right Technology Solutions
• Multi-Channel Integration
• Determining What Inventory To Put Online
• Ensuring Usability For Superior Customer Experience
• Managing Content For Quality And Relevance
• Assessing Online Payment: Options, Risks, Security
• Using Social Media To Engage Consumers
• Effectively Using Online Promotions To Drive Offline Sales
• Optimizing Paid And Organic Search Strategies
• Designing Effective Email Marketing Campaigns
• Creating Personalization And Segmentation Strategies
• Using Web Analytics To Collect And Leverage Data