12th European Conference on Social Media (ECSM 2025)

Topics

• Social Media and Participation
• Social Media and Democracy
• Early adopters and diffusion of innovation
• Social Media and the Public Sphere
• Social media and product innovation
• Web 2.0: a new wave for innovation
• Trends in early stage of adoption
• Business value and adoption of innovation
• Social media and the product life cycle
• E-marketing
• The power of social media in open innovation
• Social media innovation strategies
• Case studies of social media innovation projects in specific industries

Who should Attend

• Doctoral students
• Practitioners
• Scholars