Facebook Paid Promotions: Increase Engagement & Giving 2014

Topics

• How to launch an effective Facebook ad campaign
• How to use the newly updated Facebook ad manager and pixel tracking
• How sponsored stories and promotional posts supplement your ad campaign
• Who to target with your Facebook ads and custom audiences feature
• How best to analyze results

Who should Attend

• Alumni relations staff
• Annual giving managers
• Marketing personnel
• Social media managers