Falconbury`s `Mini MBA` for Senior Managers 2018 is a course dedicated to strategy and change, finance, people, leadership and marketing - the core elements of an MBA.
Topics
- Leading and Driving Strategic Change in Organisations
- My Personal Brand and Business Strategy
- Competitive Marketing
- Financial Management and Accounting
- Evaluating your company’s marketing efforts
- What is marketing?
- What is changing?
- The business benefits of using social media
- Impact on business
- Impact on society
- Social media demonstration
- Case studies – Best practice examples of businesses using social media
- Presentation skills: How to sell yourself and your ideas to senior management
Who should Attend
Attendees from:
- Executives who want to improve their general management capability and explore what the high performers of today’s commercial world are thinking and doing and how their companies are succeeding
- People who need a rapid executive summary of some of the latest thinking and concepts
- People who want to invest in their own intellectual capital and asset base
- Time-poor senior managers who cannot afford the time demands of full or part-time MBA type programme
- Managers who want to develop a wider business outlook and break out of any narrow functional perspective
- Executives who want to secure some valuable thinking time about their business away from the day-to-day crises and pressures
- Executives moving from technical or specialist areas into wider management/leadership roles
