Food Law Forum: Advertising, Safety and IP Issues 2017

Topics

• Managing the Commercial Risks of Food Safety Incidents
  • Features that increase the risk of a food safety incident being the subject of media and regulatory scrutiny
  • Understanding the risks that food safety incidents pose for your business: financial and reputational
  • Cost recovery
  • Statutory obligations and when to engage with regulators
  • Crisis preparation and planning
• Understanding the Food/Therapeutic Goods Interface: Where is the Line in the Sand?
  • Distinctions between foods and therapeutic goods generally
  • Legal definitions
  • The difference between an FSMP and a medicine
  • Therapeutic claims v health claims in foods
  • Case studies
• Managing IP Issues and Advertising Risk
  • Rights in products: get up, packaging, recipes, know how
  • Brands including copyright
  • Disputes: forums in and out of court, planning your strategy and implementing it well
  • Advertising: clearance to minimise regulator and competitor risk
• High-Sugar Foods: Are the Sweet Days of Advertising Over?
  • Health claims: The stealth of nutritional allusions?
  • Heinz v ACCC
  • The power of public health regulation: Is it a healthy tension?
  • Where is it heading and what does it mean for freedom of advertising?
• Advertising Standards Board: Common Complaints and Impact on Reputational Risk
  • What we can learn about how to avoid reputational risk
  • Trends in common complaints
  • Celebrity blogging, recent amendment to the code of ethics