Forrester`s Forum For Marketing USA 2016

Topics

• What utility marketing is and how it differs from campaign-based approaches
• How the post-campaign era transforms brand building
• How to use marketing automation technology to deliver highly contextual, real-time interactions
• How to launch programs that balance business objectives with customers` needs

Who should Attend

• VPs and directors of marketing communications and media
• Marketing leaders with brand responsibilities
• Senior marketing leaders responsible for marketing innovation
• VPs and directors of digital and interactive marketing