Understanding buyers’ needs in the age of the customer
Drive growth with a 21st-century selling system
Introduction to valuable message development
Executing your growth strategy in the age of the customer
Case studies and exercises: customer modeling, valuable messaging, productive sales force
Delivering winning customer conversations
Introduction to productive sales force development
What changes when you put the customer first?
Building a balanced sales system
From product pushing to problem solving
Trends in the gap between buyers and sellers
Customer modeling application
Introduction to customer modeling
Aligning sales engagement with a model of your customer
Valuable message development application
Productive sales force development application

Sales enablement leaders, Forrester analysts and industry experts.

Forrester`s Forum For Sales Enablement Professionals 2015

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