Fundamentals of Direct Mail in Annual Giving 2014

  • 22 May 2014
  • Webinar

Description

Topics
  • Using existing data to inform direct mail strategy
  • Continued relevance of direct mail
  • Keeping your direct mail relevant
    • Institutional branding
    • Scheduling and messaging
    • Donor-centered communication
  • Evaluating cost effectiveness
    • Targeting
    • Design
    • Personalization
Who should Attend

Annual giving professionals.

Past Events

Important

Please, check "Fundamentals of Direct Mail in Annual Giving" official website for possible changes, before making any traveling arrangements

Event Categories

Business: Marketing & Sales
Education: Higher education

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