Google Adwords Training - Birmingham 2016

Google Adwords Training - Birmingham 2016 is a conference that provides knowledge on how you can get the most out of Google Adwords and increase the visibility of your website in Google.

Topics

• Understanding Quality Score, how improving quality can lower your PPC & ROI
• How Adwords Pay per Click (PPC) works
• Set Key Performance Indicators will measure performance
• Setting appropriate objectives and goals for your Adwords Campaigns
• Tools available to for your research
• How to Identify the profitable keyword phrases
• How to take advantage of Long Tail Keywords
• How to increase click-through rates (CTRs) and lower costs
• Exploring bid strategy & selecting the right bidding strategy for your campaign
• How relevant landing pages can boost conversion rates
• How to integrate your PPC activity in with Google Analytics or other analytics solutions