The Health Plan Marketing & Consumer Innovation Summit is dedicated to ways to engaging consumers more effectively throughout their journey of care.
Topics
- The elements of an effective brand development initiative
- Opening Local Service Centers to Enhance Member Offerings and Create an Additional Outlet for Education and Enrollment Opportunities
- How to evaluate brand effectiveness, internally and externally
- Market drivers and how they impact brand loyalty
- Incentives to Build Engaging Marketing Campaigns for Current and Future Members
- Brand implementation and roll-out
- Benefits for Choosing Alternative Sites of Care for their Health Care
- Leveraging Digital Tools to Ensure Next-Level Consumer Satisfaction
- The Impact of Health Care Disparities on People
Who should Attend
Senior attendees with responsibilities in:
- Digital Marketing and Experience
- Marketing
- Consumer Experience
- Consumer Engagement
- Innovation
- Commercial/Individual Markets
- Product Design
- Product Development
- Sales
- Strategy
