Description
HORECA - AN IMPORTANT COMMERCIAL FORUM
The Tourist Industry moves toward a new period, which is primarily determined by the world s financial crisis. The tourist product upgrade, as well as the quality-price relation is considered to be the only way road for the Greek heavy industry.
The goal of the 5th HO.RE.CA. 2010 is to become an important commercial forum, as well as to offer an optimistic point of view against this difficult financial period.
GREAT ADVERTISEMENT CAMPAIGN
The 5th HO.RE.CA. 2010 advertisement campaign will be even bigger. More than 300.000 will be spent on radio & TV commercials. Moreover 250.000 invitations will be distributed to exhibitors, while the company will send 55.000 personal invitations (with barcode system).
LEAP TO THE TOP IN JUST 4 YEARS!
There in no other trade show either in Greece or abroad, having ever made such a progress in such a short period of time.
