Description
Exploring the art and science of labelling and packaging through product innovation whilst achieving greener packaging solutions to increase profits
The Australian market clearly recognises the importance of labelling and packaging. Although labelling and packaging covers a broad area, it is evident that the initial stages of New Product Development drives the marketing and directly impacts the supply chain. There is an increasing need to narrow the gap between NPD and supply chain.
Packaging today not only has to be multi-functional by meeting the design requirements but now, with the added pressure towards sustainable packaging, it has to be environmentally friendly in the effort to reduce our carbon footprint. This event will provide you with a sound understanding of how and why product innovation for labelling and packaging is the crux of your business and how to strategically tap into your consumer market, successfully engage them, and as a result increase your profits
