The challenging economy of the recession has resulted in significant changes in customer mind sets. Consumers are thinking, shopping and spending differently. Leading brands have recognised that effective insight underpins their ability to connect with customers, create trust, achieve customer retention, stay ahead of trends in pricing and promotions and maximise the effectiveness of their marketing campaigns
As confidence returns to the economy, brands need to continue to make sense of evolving consumer perceptions and priorities to re-position their brands and target emerging business opportunities.
However, budget consolidation means many insight professionals are now being required to deliver even greater ROI with their resources, putting them under pressure to uncover resourceful and innovative approaches to gathering, interpreting and communicating accurate insight.
- How do you achieve fitter, leaner research that provides consistently high quality insight to strengthen your business in the short and long term?
- Which companies are growing market share by involving customer insight in every aspect of the business?
- How can insight help to harness the power of social media and word of mouth marketing to promote brand engagement and advocacy?
- What steps can you take to apply insight more effectively across your organisation to deliver increased customer retention, drive innovation and support customer experience initiatives?
- Which new pioneering approaches to insight will help you achieve your objectives?
- How is insight under-pinning cutting-edge integrated marketing strategies that are winning consumers hearts and minds?
Building on the success of our previous Insight Summits, Insight Summit 2010 will be packed with pioneering case studies from leading brands sharing their experiences and illustrating how insights have been translated into actionable business strategies, together with expert vendor sessions.
Designed specifically to offer practical and inspiring insight to Senior Customer and Consumer Insight and Market Research professionals, this event is seen as a highlight of the calendar for senior insight practitioners wishing to stay at the forefront of their profession.
