Integrated Marketing Communications for Annual Giving 2014

Topics

• Overview of campaign timeline
  • Content checklist
  • Content schedule
  • Resourcing and planning
• Institutional background
  • Moving to a more integrated approach
  • Staffing structure
  • Theme creation
  • Campaign overview
  • Stakeholders involvement
• Future program considerations
• Implementation
  • Phonathon
  • Direct mail
  • Website
  • Emails
  • Video
  • Social media
  • Other communication points

Who should Attend

Annual giving and advancement marketing professionals.