10th International Conference on Marketing, Business and Trade (ICMBT 2025)

Topics

• Consumer Behavior
  • Buying behavior
  • Consumer psychology
  • Customer experience management
  • Customer relationship management (CRM)
  • Loyalty programs and retention strategies
• Marketing Strategies and Trends
  • Social media marketing
  • Digital marketing trends
  • Influencer marketing
  • Content marketing
  • Brand management and brand equity
  • Personalization and customization in marketing
  • Marketing analytics and big data
• E-commerce and Online Business
  • Mobile commerce
  • E-commerce platforms and technologies
  • E-commerce logistics and supply chain management
  • Omni-channel retailing
  • Security and privacy in e-commerce
• Market Research and Analysis
  • Market entry strategies
  • Market segmentation
  • Product positioning
  • Competitive analysis
  • Pricing strategies
• Marketing in Specific Industries
  • Tourism and hospitality marketing
  • Healthcare marketing
  • Technology and IT industry marketing
  • Financial services marketing
  • Food and beverage marketing
• Entrepreneurship and Small Business Management
  • Innovation and creativity in entrepreneurship
  • Start-up strategies and financing
  • Challenges faced by small and medium-sized enterprises (SMEs)
  • Scaling up businesses