Description
In recent years, a fundamental marketing flaw has come to light, tearing a gaping hole in the minds of consumers through which advertising messages plummet unseen into the abyss. Marketing has become blatantly intrusive, bombarding the retinae of consumers with a salvo of mixed messages that leave little or no impact. Instead of staying true to the old credo of offering a meaningful solution to an everyday problem, marketing now offers hundreds of negligent solutions that add no meaning to people`s lives.