The International Tokyo Toy Show 2023 is Japan’s most important fair for toys and has existed since 1962 – in various forms and with different names. The motto of the event is "EnterTOYment - toys make the world smile".
Besides games, dolls and plush products, the product groups in Tokyo include seasonal and electronic toys.
The event is divided into two parts: only trade visitors are admitted on the first two days, whereas end consumers are also welcome on the last two days.
