KOL Management 2012

KOLs (Key Opinion Leaders) have valuable contribution to the pharmaceutical/healthcare industry and a culture of collaboration and engagement with KOLs is vital.

Topics

• Engagement with KOL through effective social media and traditional channels
• The latest regulatory guidance in the European markets
• How to Improve your relationship with key leaders
• Current transparent and flexible relationships
• Establishing the return on investment for your KOL and MSL management
• Overcoming cultural barriers and dealing with change management
• Development of a successful KOL management program

Who should Attend

Vice Presidents, Chief Executives, Directors, Heads and Project Leaders of Medical Affairs, Scientific Affairs, Medical Science Liaisons, MSLs, KOL Development, KOL Relationships, Medical Advisors, Scientific Advisors, External Speaker Faculty Management, Key Opinion Management, Clinical Outcomes, Medical Communications, Medical Education, Scientific Affairs, Programme/Product/Brand Management, External Stakeholder Management/Liaison, Professional Education and Marketing.