Launching a Branding Initiative 2015

Launching a Branding Initiative 2015 is an event dedicated to ways to accomplish your branding objectives within a specific time frame and without the help of an outside agency.

Topics

• Creation and Evolution of Brand
• Institutional Context and Background
• Understanding what resonates
• Cross-campus collaboration
• Allowing all to feel it out
• Cultivating Buy-In
• Successful Launch and Ongoing Implementation
• Creation of specific additional taglines
• Planning for the next few years, next steps
• Implications for all communications
• Stats on admissions, fundraising, health system
• Campus-Wide Successes
• Re-Branding Campaigns Implications on Development
• Anecdotal and cultural successes
• Communications re-design
• Timing around fundraising campaigns
• Ensuring consistent implementation
• Cultivating shop-wide buy-in
• Promoting collaboration
• Successful Development and Communications Partnerships
• Bridging across campus

Who should Attend

Attendees with responsibilities in Marketing and communications