Launching a Branding Initiative 2015 is an event dedicated to ways to accomplish your branding objectives within a specific time frame and without the help of an outside agency.
Topics
- Creation and Evolution of Brand
- Institutional Context and Background
- Understanding what resonates
- Cross-campus collaboration
- Allowing all to feel it out
- Cultivating Buy-In
- Successful Launch and Ongoing Implementation
- Creation of specific additional taglines
- Planning for the next few years, next steps
- Implications for all communications
- Stats on admissions, fundraising, health system
- Campus-Wide Successes
- Re-Branding Campaigns Implications on Development
- Anecdotal and cultural successes
- Communications re-design
- Timing around fundraising campaigns
- Ensuring consistent implementation
- Cultivating shop-wide buy-in
- Promoting collaboration
- Successful Development and Communications Partnerships
- Bridging across campus
Who should Attend
Attendees with responsibilities in Marketing and communications
