Leading a Strategic Account Management Approach in Pharma MasterClass

  • 27-28 Sep 2022
  • Online Event

Description

The Leading a Strategic Account Management Approach in Pharma MasterClass provides knowledge on how to develop and lead your organisational SAM/KAM strategy and through best practice tools and techniques.

Topics
  • How to develop your KAM ambition from an outside/in perspective
  • Multi-dimensional facets that define KAM
  • How to develop patient-centric unmet needs to drive value in key accounts
  • How to develop the strategic thinking of your account teams
  • How cross-functional account teams operate vs individual functions
  • How to identify and build an organizational capability assessment to drive the KAM program
Who should Attend
  • Commercial Leads
  • KAM Leads
  • Sales Directors
  • Business Unit Heads
  • Commercial Excellence Executives
  • Marketing Leads
  • Medical Affair Executives

Past Events

Important

Please, check "Leading a Strategic Account Management Approach in Pharma MasterClass" official website for possible changes, before making any traveling arrangements

Event Categories

Health & Medicine: Pharma

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