The 8th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation addresses the complexities of substantiating claims in marketing and advertising to avoid legal pitfalls and protect your brand’s reputation.
Topics
- Backing Your Health & Wellness Claims with Competent and Reliable Scientific Evidence
- Traversing the FTC’s Latest Rules on Junk Fees and Subscription Offerings
- Using GenAI, Virtual Influencers, and Other AI-Enabled Tools in Your Ad Campaigns
- Claims Substantiation Lessons Learned from Recent Class Action Trends
- Navigating the FTC’s Final Rules on Testimonials and Consumer Reviews
- Bridging the Gap Between Legal and Marketing Teams When Launching a New Product
Who should Attend
Attendees involved or interested in:
- Advertising and Promotion
- In-house counsel and business executives responsible for Digital Marketing/Communications
- Interactive Marketing
- Crisis Communications
- Brand Management and Development
- Intellectual Property
- Emerging Technologies
- Social Media
- Public Relations
- Outside counsel with practices in Marketing
- Technology and Digital Media
- Privacy
- Entertainment/Sports/Media
- Retail Law
- Corporate Communications
- Entertainment/Media
