Description
ACI’s Litigating and Resolving Advertising Disputes 2011 conference will bring together industry leaders who will share with you their proven strategies and solutions for handling advertising disputes in the courts, at the NAD, at the FTC and directly with the major television networks. The program will feature an in-house faculty including experts from many companies on the front line of the current advertising debate. You can add value to your attendance by taking advantage of our interactive workshop, the Master Class on Defending and Challenging Consumer Surveys in a False Advertising Case. At this hands-on high level workshop, you will gain a deep understanding of how research and consumer perception surveys are utilized to provide support for a claim, to ensure that your arguments will withstand scrutiny.
This industry-leading event will provide you with the strategies, tactics, and insights that are critical to protecting your client’s brand.