Description
Forget the hype. This conference is all about revenue. Borrell`s 2010 Local Interactive Advertising: The `Business of Making Money` Conference will be unlike any other Internet conference you`ve attended. It`s about making money. Period. At this conference you will explore interactive advertising business models and strategies, and gain tactical intelligence to "hit the ground running" when you return home.
You will hear from top executives about content, sales and overall business strategies that generate significant digital revenue for their yellow pages, newspaper, TV, radio or local pure-play Internet operations. A full afternoon will be spent examining local media partnerships with the "big three" pure-play companies - Google, Yahoo and Microsoft - and detailing how they work, and how much ad revenue they bring in for their partners.
