Description

Market Research in the Mobile World (MRMW Europe 2025) is a conference dedicated to mobile marketing research and innovative technologies, including:

Using a qualitative mobile app to explore the working lives of senior professionals
Consumer Mobile Privacy Concerns & Practices: Germany, USA, & India
New perspectives on mobile research: Glass half empty or glass half full?
Probing deeper into viewer experiences: How combined data collection technologies can lead to more robust insights
Mobile on the path to purchase – getting closer to the moment to better understand the impact
Mobile devices in traditional web panels, what can we do?
Innovations in market research - Leveraging the "quantified self movement"
Effective ad/concept testing based on advanced technologies and methodologies
Games vs Surveys: A case study
Privacy and engagement rules – how far can you go?
Social Media in Mobile Research
Future Technologies
Understanding the role of mobile and social networks in the consumer shopping experience
Exploring optimal survey design for mobile web – a scientific perspective
Smart Fabric: this shirt knows when you are tired, excited or unwell!
Bringing the gap between current advertiser thinking & the new reality of consumer behavior
Boring, out of data and in need for innovation: Market Research on trial
Mobile audience measurement in mass media
Capturing insights from "The Telegraph" tablet app through embedded surveys
Hands on mobile market research
Evaluating the customer experience in multi-channel e-commerce applications
Mobile research in the emerging and fast growing markets of Africa, Asia and Latin America: challenges and opportunities
Venturing into the world of geo-fencing – practical advice and experiences
Recognizing complex human activities through body worn sensors
Advanced Mobile Methodology
Mobile - the sleeping giant in multi-screen campaigns
The power of mobile surveys: In-context survey responses vs. "satisficing" and social desirability bias
Developing tools to survey user behaviour in different environments
Using mobile to better understand audience engagement
Evaluating the customer experience in multi-channel e-commerce applications
Collecting consumer insights using app-context fencing
Recognizing mobile as the most important marketing channel, ever
Creating explorative future scenarios for mobile research
The Smartphone as a mystery shopping tool – Introduction, approaches & benefits
Developing a new approach to longitudinal journey tracking through mobile
Facilitating mobile research using an open-source Pupil Eye-Tracking system
Mobile Qualitative Research
From face-face to mobile: bringing divergent data streams together for optimal results