Market Research in the Mobile World (MRMW Europe 2025) is a conference dedicated to mobile marketing research and innovative technologies, including:
- Using a qualitative mobile app to explore the working lives of senior professionals
- Consumer Mobile Privacy Concerns & Practices: Germany, USA, & India
- New perspectives on mobile research: Glass half empty or glass half full?
- Probing deeper into viewer experiences: How combined data collection technologies can lead to more robust insights
- Mobile on the path to purchase – getting closer to the moment to better understand the impact
- Mobile devices in traditional web panels, what can we do?
- Innovations in market research - Leveraging the "quantified self movement"
- Effective ad/concept testing based on advanced technologies and methodologies
- Games vs Surveys: A case study
- Privacy and engagement rules – how far can you go?
- Social Media in Mobile Research
- Future Technologies
- Understanding the role of mobile and social networks in the consumer shopping experience
- Exploring optimal survey design for mobile web – a scientific perspective
- Smart Fabric: this shirt knows when you are tired, excited or unwell!
- Bringing the gap between current advertiser thinking & the new reality of consumer behavior
- Boring, out of data and in need for innovation: Market Research on trial
- Mobile audience measurement in mass media
- Capturing insights from "The Telegraph" tablet app through embedded surveys
- Hands on mobile market research
- Evaluating the customer experience in multi-channel e-commerce applications
- Mobile research in the emerging and fast growing markets of Africa, Asia and Latin America: challenges and opportunities
- Venturing into the world of geo-fencing – practical advice and experiences
- Recognizing complex human activities through body worn sensors
- Advanced Mobile Methodology
- Mobile - the sleeping giant in multi-screen campaigns
- The power of mobile surveys: In-context survey responses vs. "satisficing" and social desirability bias
- Developing tools to survey user behaviour in different environments
- Using mobile to better understand audience engagement
- Evaluating the customer experience in multi-channel e-commerce applications
- Collecting consumer insights using app-context fencing
- Recognizing mobile as the most important marketing channel, ever
- Creating explorative future scenarios for mobile research
- The Smartphone as a mystery shopping tool – Introduction, approaches & benefits
- Developing a new approach to longitudinal journey tracking through mobile
- Facilitating mobile research using an open-source Pupil Eye-Tracking system
- Mobile Qualitative Research
- From face-face to mobile: bringing divergent data streams together for optimal results
Who should Attend
The market research industry, including:
- Research agencies
- Corporate researchers
- Independent researchers
- Technology innovators