The Marketing Analytics Conference (MAC 2021) is dedicated to the tools and techniques for creating a customer centered marketing strategy.
Topics
- Best practices in targeting and personalization to ensure you are adopting a customer-centric approach to better target customers to deliver the right message, to the right person at the right time
- The persona of the modern marketer and data scientist to uncover how marketers can be more data savvy and data scientists can better connect to the customer thereby working more effectively together to create an insights driven culture
- State of the art technology in deep learning including AI, Machine Learning , Reinforcement Learning , Natural Language Processing to grasp their capabilities to drive increased ROI and personalization
- The current global privacy regulatory landscape to thoroughly understand the growing number of data privacy trends to ensure full compliance while still gaining insight into customer behaviors
- The next evolution of data and analytics models to further integrate data and marketing and digitize the customer experience /engagement
- The latest attribution best practices to strike a balance between privacy and accuracy with a particular focus on how to navigate a cookie-less world
Who should Attend
Senior attendees with responsibilities in:
- Marketing Effectiveness
- Marketing
- ECommerce
- Product Marketing
- Analytics
- Data
- Customer Insights
- Marketing ROI
- Marketing Innovation
- Customer Experience
- Market Research
- Digital Marketing
- Data Science
