Marketing the Banker in Today`s Competitive Environment - 4Ps of Marketing, Industry Life Cycle & Market Structure 2017

Topics

• The marketing concept and how it applies to marketing the bank
• Marketing a bank, a bank department and yourself in today`s competitive economy
• The 4Ps of marketing including product, place , price and promotion
• How a bank can determine its target markets
• Market structure and the bank`s customers
• The industry life cycle and how this applies to the bank customer
• The marketing models through case studies

Who should Attend

• Relationship managers
• Commercial lenders
• Private bankers
• Branch managers
• Business owners
• Business development officers
• Risk managers and officers
• Compliance managers and officers
• Presidents / vice presidents
• Controllers
• Sales representatives
• Managers / supervisors
• Retail businesses owners
• Marketing personnel
• Stock room personnel
• Maintenance and security employees
• Business vendors