Marketing Your Planned Giving Program 2015

  • 31 Mar 2015
  • Webinar

Description

Marketing Your Planned Giving Program 2015 is a webinar that addresses

  • Creating an integrated marketing and communications plan
    • Auditing existing donor communications
    • Determining your goals for the year
    • Developing unique marketing campaigns using a three touchpoint model
  • Developing your message
    • Differentiating your message from other organizations
    • Highlighting the human (rather than the technical) side of planned gifts
    • Identifying donors to highlight - Developing key criteria (younger donors, interesting story idea), Working with major gift officers, Using this as a cultivation tool
  • Measuring ROI on your marketing efforts
    • Developing a comprehensive metrics dashboard
    • Five key measures, including: Open rates, Response cards and Upgraded gifts
Who should Attend

Planned and major gift officers and their marketing and communications counterparts.

Past Events

Important

Please, check "Marketing Your Planned Giving Program" official website for possible changes, before making any traveling arrangements

Event Categories

Business: Marketing & Sales
Education: Higher education

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