The changing media experience to create better engagement strategies informed by actual viewing behaviors
New ways to engage with content and highlight "hyper" viewing behaviors related to consumption of specific content of interest
The psychology behind what drives user behavior and how to build products to cater to core human needs
Evolving viewing behaviors and the effects of adoption of new technologies and platforms over time
How to apply practical applications to manage the interception of data and connect the dots
How to turn a data dump into a meaningful story
The cultural context that is "Millennial" versus the species we`ve come to call "Millennials"
How to use data from internal, syndicated, and primary data sources to understand viewer behavior
Emerging and future trends and put them together to create a compelling story for both network executives and advertisers
A "Roadmap to Passion" with strategies to strengthen viewer engagement and drive loyalty
Evolving audience motivations and expectations of the viewing experience
How program engagement, time-shifting and self-scheduling behavior, TV everywhere solutions, wifi and mobile devices, and second-screening all affect how viewers [[ watch ]] now and will watch in the future
How different generations are changing their viewing behavior as the proliferation of mobile, streaming and On Demand services continues
Answers to questions that go beyond engagement -- what gets people to do rather than just watch ?
How and why the Millennial consumer values each platform within social, and where TV content is still relevant
Who should Attend
Attendees involved or interested in:
Analytics
Market Research
Consumer Insights
Strategy + Programming
Mobile Communications
Strategic Insights
Ad Sales Research
Marketing
from industries such as:
Television Producers/Distributors
Broadcasters/Channels
Publishing
On-Demand Streaming Media
Electronics
Cable
Market Research & Media
CPG
Measurement Research
Past Events
Media Insights & Engagement Conference 2015 - 03-05 Feb 2015, Westin San Diego, California, United States (48460)
Important
Please, check "Media Insights & Engagement Conference" official website for possible changes, before making any traveling arrangements
