The Medicare Marketing & Sales Innovation Summit is dedicated to innovative marketing, communication, and sales strategies in medicare.
Topics
- The Use of Traditional and Digital Channels in medicare
- The Rising Cost of Health Care and Emergence of Price Transparency Requirements
- Medicare Marketing
- Local Service Centers to Enhance Member Offerings and Create an Additional Outlet for Education and Enrollment Opportunities
- Using Data to Find What Motivates Seniors in their Plan Selection
- Messaging to Promote and Distinguish Your Medicare Advantage Benefits
- Scale Personalization Efforts for Member Acquisition, Engagement, and Retention
- Data to Execute on Marketing and Sales Materials that Address Gaps in the Market
- The Power of Marketing Automation and Analytics
- Communications with Late Retirees in Mind
Who should Attend
Senior attendees from health plans with job titles such as:
- Chief Consumer Officer
- Chief Marketing Officer
- Chief Innovation Officer
- Chief Engagement Officer
- Chief Creative Officer
- Chief Strategy Officer
- Chief Commercial Officer
Vice Presidents and Directors of:
- Business Solutions
- Health Plan Services
- Marketing
- Strategic Initiatives
- Market Analysis
- Market Development
- Direct-to-Consumer
- Consumer Engagement
- Product Development
- Commercial Markets
- Business Development
- Sales
- Retail
- Retention
- Communications
- Innovation
- Digital Marketing and Experience
- Marketing Automation Services
- Quality
- Stars
- Strategic Web Design
Also relevant to:
- Market Segmentation Solution Providers
- CRM Solution Providers
- Communication Solution Providers
- Developers and Providers of Wellness Apps
- Third Party Administrators (TPAs)
- Brokers
- Managing General Underwriters (MGUs)
- Administrative Services Only (ASOs)
- Benefit Consultants
