Microtargeting to Achieve Enrollment Goals 2015

Topics

• Enrollment patterns and forecasts
• Trends and Challenges
• Reallocation mindset
• Cultural barriers related to risk-taking and investing in marketing
• Data gathering and analysis
• Planning for Enrollment Success
• Deciding on new, above-and-beyond tactics
• Establishing ‘business as usual’ baseline
• Communications to campus and higher-ups
• Campaign management
• Measurement, Monitoring, and Continuous Improvement

Who should Attend

• CFOs
• Data analysts
• Institutional teams representing both enrollment and marketing professionals