Topics
- Mapping the mobile advertising ecosystem. Who owns this space?
- The role of mobile in creating truly integrated communications campaigns
- Network vs. device vs. application-based ad targeting
- Working with operators to understand your mobile audience
- Making in app advertising work
- Overcoming fragmentation - which devices and operating systems are used by your target customer base?
Who should Attend
Advertising agencies, Mobile & digital marketers from consumer brands, Mobile game developers, Mobile Operators, Web / App Developers, Mobile Ad Platform, Mobile CRM / analytics, Ad enabler, Payment / Security providers, Mobile Marketing Consultant, Law firmsHead of Marketing and NFC technology providers.
