Description
New for 2010, this is an up to the minute one-day training course that will uncover how mobile is transforming marketing. Why does everybody want to have an iPhone app all of a sudden? What does Google s Android mean for mobile? How does mobile search differ (if at all) to online search?
So far, we have learned lessons from mobile. The main one being that mobile is not simply a smaller version of online. With this in mind, we go into what truly makes mobile unique, what makes for a successful mobile marketing campaign, why mobile has not worked in the past and how mobile is taking hold.
The course starts with a look into the six characteristics that make mobile marketing unique and moves on to planning and implementing a campaign. It covers integration with existing marketing channels and includes plenty of up to date case studies and the chance to put these ideas into practice.
Visitors profile
This course is designed for brands, agencies and any organisation which wants to learn more about how the mobile channel can be used effectively as part of the marketing mix. A basic understanding of marketing is useful, though knowledge is not assumed.
