The New Product Planning Summit is dedicated to helping life science professionals make informed, value-based, and data-driven decisions for new products in the pipeline, ensuring their commercial success.
Topics
- Portfolio optimization and prioritization metrics that demonstrate the value of pipeline planning and support business cases for new products
- Perspectives and best practices for new product planning from across different therapeutic areas, geographies and healthcare segments
- The use of real-world evidence to enhance the value proposition of new products
- A global marketing communication and a launch strategy that is impactful and tailored to the needs of regional affiliates
- How new product planning functions are structured, governed and operated at various companies and the key challenges they face
Who should Attend
Attendees from pharmaceutical, biotechnology, and medical device companies with responsibilities in:
- Commercial Assessment/Strategy
- New Product Planning
- Market Research
- Competitive Intelligence
- Health Economics and Outcomes Research
- Decision Support
- Reimbursement Strategy
- Market Access/Pricing
- Brand Commercialization
- Research and Development
- Clinical Research/Development
- Medical Strategy
- Portfolio Management
- Pharmacology/Pharmacokinetics/Pharmacodynamics
- Medical Affairs
- Regulatory Affairs/Compliance
- Intellectual Property/Legal
- Product Development
- Publication Planning
- Scientific/Medical Communication
