NextGen Pharma Content

NextGen Pharma Content is a conference focused on how to build trust and earn loyalty with customers to achieve a positivity emotional connection with your brand.

Topics

• Identifying the optimal at the intersection of physician, pharmacist and patient content
• Developing content your customers care about: curate existing vs. create your own, finding the right context and deploying the right channels
• How to create targeted, personalized messages that will engage customers where they consume content
• How to sustain authenticity in scalable video content while navigating regulatory approvals and staying within message guardrails
• Utilizing data analytics to accurately measure performance and better understand where your customers consume content and boost business performance
• How to establish trust with your target audience to add value and credibility to your content
• How to pivot your content strategy in targeting patients and HCPs in a world where remote engagement is the norm

Who should Attend

• Product/Brand Managers
• Content Strategy
• Digital Marketing/Strategy
• Marketing
• Physician/HCP Marketing
• Patient Marketing
• Customer Engagement/HCP Engagement
• EMarketing/Digital Marketing
• Omnichannel Marketing
• Multichannel Marketing
• Content Creation
• Integrated Marketing
• Public Relations
• Social Media
• Information Technology
• Payer Strategy Marketing
• Legal/Regulatory