Online Contests Using Social Media and the Impact of the CASL 2013

Topics

• The up to the minute best practices for online contests and promotions rules drafting
• Solving the "click through" dilemma: How to make sure your Official Rules are readily accessible to anyone who wants to enter
• How to comply with the new requirements brought on by Canada’s new anti-spam legislation (CASL)
• The legal ramifications and consequences of using third party applications to run your online contests
• The liability of search engines and other third parties
• What you need to know when running online voting contests
• The key platform specific requirements of Facebook and Twitter
• Strategies for helping to minimize the risks related to cheating voters and hacking
• Mishaps and horror stories from the front lines
• How to run a compliant mobile/text contest