Setting realistic expectations for online influence
Persuasive psychology & digital media
Auditing psychological architectures
Science of persuasive design & optimization (made easy)
Building emotional relations with digital media, technology & brands
The Persuasive Design Toolkit
Core elements of persuasive messages
Source credibility & trust
How different media control persuasive design options
Audience factors that make or break influence
Capturing user feedback, through sensors, research, APIs & more
Boosting impacts with style: simplicity, structure, framing, design & more
Social psychology & environmental factors
Persuasive techniques that depend on user feedback
Exercise: Identifying psychological ingredients
Networks, influencers & viral diffusion
Prototyping tools for campaigns & desktop/mobile engagement
Persuasive recipes: gamification, landing pages, selling & more
Optimization psychology & iterative improvement
Exercise: Building desktop/mobile applications that convert
Who should Attend
Graphic designers and interactive designers
Usability and UI/UX professionals
Product managers and project managers
Digital marketing and advertising specialists
Developers for web and mobile
Health promotion specialists
Conversion optimization & marketing researchers
Past Events
Persuasive Psychology for Interactive Design 2014 - 20-21 Nov 2014, University of California San Francisco (UCSF) - Parnassus Campus, California, United States (47913)
Persuasive Psychology for Interactive Design 2014 - 17-18 Nov 2014, UCLA Ackerman Union, Los Angeles, California, United States (47898)
Important
Please, check "Persuasive Psychology for Interactive Design" official website for possible changes, before making any traveling arrangements
