Pharma Australia 2021

Topics

• Leadership for Sales and Marketing Excellence
  • The Future of Work: Nurturing a millennial sales & marketing team
  • How to foster innovation, continuity and stability in our senior teams despite a tough external environment
• Why Access and Compliance Are Business Opportunities for 2017
  • The access challenge and it`s burning impact on pharma`s commercial teams
  • Australia needs us! Increase pharma`s value, increase value to all Australians
  • The TGA approval processes: development and opportunities
• Employ Strategic Marketing Tactics
  • Set up your marketing plan for success
  • Build a skilled marketing team for a multichannel environment
  • Maximise portfolio value through rationalisation strategies
  • Identify & use marketing data to inform strategy decisions
• Increase your Sales Forces Effectiveness
  • Beyond KAM- the new account management reality
  • What will out field force look like in 5, 10 and 20 years` time?
  • Develop a win-win relationship with your MSL team
  • Improving field force performance- The Mylan Story
• How Innovation can come from Disruptions
  • Boost the Value of Every Interaction
  • Redesign the pharma supply chain for more effective distribution
  • Case Study: Creating a patient centric experience
  • Beyond the pill- how we can focus on the patient
  • Leverage multichannel options for improved customer engagement
  • How to engage customers in crowded and time-poor markets