The Pharma Crisis Communication MasterClass is dedicated to tools, techniques, tips and principles designed to ensure that the human imperative sits at the core of how they identify, manage and mitigate reputational risk in pharma.
Topics
- Key principles of effective live crisis communication
- Core building blocks of effective issues management and crisis communication preparedness
- Effective Communication
- The concept of the ‘human imperative’ and its practical application
- The central role of human storytelling and leadership communication in effective issues management
- The application of behavioural psychology and neuroscience to crisis communication
Who should Attend
- Crisis Communications Directors
- Corporate Affairs Directors across Rx, OTC, diagnostics, devices and services
- Product and Brand Directors
- Heads of Media Relations
- Heads/Directors of Risk
- Heads of Legal/General Counsel
