9th Annual Pharma Customer Experience Management Summit

Topics

• Precision medicine in oncology – The pharma’s new role in healthcare
• The evolution of pharma strategies to address the needs of patients as consumers
• Digital customer experience in pharma
• Alternative ways to customise HCP communications – Smart Data and Smarter Analytics
• Patient experience – Getting closer to the patient
• Personalisation in CEM – The use of omnichannel in personalised marketing
• Building a holistic and cross-functional approach in pharmaceutical customer experience
• Inspiration in the ever-changing environment