Pharma Digital & Multichannel Marketing Boot Camp East 2019

Topics

• How you can make your multichannel marketing smarter using customer data you already have
• The process for creating an integrated multichannel strategy and the most common steps companies overlook
• The unique considerations for specialty drugs and launch products in multichannel marketing
• How to lift ROI by replacing measurement plans that drive reports with learning plans that drive action
• How to integrate mobile and analyze the role of social media in your digital strategy

Who should Attend

Professionals from pharmaceutical or biotechnology companies with responsibilities in:

• Brand Management
• Marketing
• EMarketing/Digital Marketing
• Product Management (HCP or Patient)
• Engagement Strategy
• Digital Strategy
• Multichannel/Channel Marketing
• Experience Strategy
• Integrated Marketing
• Multichannel Analytics
• Digital Media
• Social Media
• Marketing Innovation
• Advertising
• Customer Experience
• Interactive Services
• Global Marketing
• Customer Engagement
• Mobile Marketing