Precision Data and Programmatic Marketing

Topics

• Why programmatic strategies are being held back and key takeaways for programmatic efforts
• The benefits of programmatic marketing and how it increases transparency, efficiency in your marketing budget, as well as speed and agility
• Healthcare regulatory pitfalls from each country for safe content targeted to specific audience
• The tools in programmatic marketing from AI, Blockchain, 5G, and integrated marketing and how each can improve marketing campaign
• Omni-channel vs multi-channel approaches and the benefits and challenges of each within marketing strategy

Who should Attend

Biotechnology, pharmaceutical and medical device professionals with responsibilities in:

• Media
• Digital Media
• Media Analytics
• Integrated Media
• Digital Marketing/Advertising
• Electronic Media
• Consumer Marketing
• Marketing
• Marketing Operations
• Marketing Technology
• Customer Experience
• Ad Tech
• Attribution
• Advertising
• Digital Strategy
• EMarketing
• Programmatic Sales/Strategies/
• Analytics
• Omnichannel Marketing
• Implementation
• Content Management Strategy
• Brand/Product Managers
• Shopper Marketing
• Global Accounts
• Mobile Strategy
• User Experience Design
• Regulatory Marketing/Advertising
• E-Commerce