Principles of Marketing for Nonprofit Organizations 2012

Topics

• The service-intensive nature of nonprofit program activities
• What marketing is within the nonprofit environment
• The importance of customer satisfaction and how expectations play a role in satisfaction with service products
• How the marketing mix is expanded for service products (the Three Ps of Services Marketing)
• The importance of and explain the process of nonprofit marketing plan
• The role of ethics in nonprofit marketing
• How new service products are developed by nonprofits
• How target markets can be identified for donors

Who should Attend

Adult learners interested in gaining a basic understanding of marketing within a nonprofit organization.