Topics
- Tactics for building strong programmatic campaigns to effectively target the consumer with strategic speed and precision, creating control over how the consumer digests digital data
- Metrics and a strong ROI to ensure the value of programmatic strategy
- Wide variety of approaches to healthcare programmatic strategies in order to draw key takeaways and insightful knowledge for your programmatic efforts
- Recent changes to privacy laws such as the California Consumer Privacy Act (CCPA) and how to prepare for future changes while also accounting for GDPR and HIPAA roadblocks
- Industry-leading techniques from digital marketing professionals on how to create strong, optimal content aligned with customer needs without incurring wasteful expenditures
- Building transparency into your programmatic strategy whether within your own desk or through your agency
Who should Attend
Attendees from health systems, pharmaceutical companies, insurance providers, publishers, pharmacies and drug/device manufacturers with responsibilities in
- Programmatic Sales/Strategies/Implementation
- Digital/Content Marketing/Advertising
- Advertising
- Marketing
- EMarketing
- Brand/Product/Content Management/Strategy
- Digital/Electronic Media
- Media
- Sales
- Digital Strategy/Solutions
- Shopper Marketing
- Global Accounts
- Mobile Strategy
- User Experience Design
- E-Commerce
Also intended for:
- Healthcare Publishers
- Healthcare Marketing/Advertisement Agencies
- E-Commerce Service Providers
- Targeting/Data Analysts
- Programmatic Marketplace Access Providers
- Media Publishing Service Providers
- HIPAA Compliance Consultants
- Digital Advertisement/Strategy Agencies
