Psychology for Digital Behavior Change (DBC) is an event dedicated to psychological strategies that drive influential websites, apps, and campaigns.
Topics
- Setting realistic expectations for online influence
- Persuasive psychology & digital media
- Auditing psychological architectures
- Science of persuasive design & optimization (made easy)
- Source credibility 2: influence factors
- Source credibility 1: digital source psychology
- Visual factors in UX and persuasion
- The core elements of audience influence
- Motivating emotions and neuroscience
- Cognitive impacts, comprehensions, and schemas
- Trust, risk, security, and credibility
- Decision support and behavioral economics
- Training users with behaviorism
- Navigational systems, UX, and efficacy
- Media impacts on digital persuasion
- Managing dropout, attrition, and disinterest
- Psychological audits of websites and mobile apps
- Social psychology & environmental factors
- Using psychology in conversion rate optimization
- Building psychological wireframes and mocks
Who should Attend
- Graphic designers and interactive designers
- Usability and UI/UX professionals
- Content strategists and web writers
- Digital marketing and advertising specialists
- Digital project managers
- Product marketing managers
- Conversion optimizers & researchers
- Health promotion specialists
