Public Relations and Communication 2013

Topics

• China`s Regulations on Communication, Media and Future Trends
• Relevance of PR as a Communication Tool and its Importance
• Balancing Between Traditional and Digital Media to Increase PR Reach
• Developing and Designing your Stakeholder Engagement Strategy
• Trending on Social Media: Turning your `Message` into Movements
• Tracking and Monitoring Each PR Activity to Increase Performance
• Cross-border PR Activities

Who should Attend

Attendees responsible for:

• Communication
• Public Relations
• Marketing
• Social Media
• Branding
• Community Affairs
• Advertising
• Media
• Others
• Business Development