Pure London is the UK`s leading fashion trade event for contemporary and directional womenswear, young fashion for men and women. Over 900 brands are displayed every season at Pure London, each hand-picked for their quality and representing the middle to high end market.
Pure London is divided into several distinct sections so that brands are grouped by type, making it easier for buyers to find what they’re looking for.
Pure London is being held twice a year and attracts over 10,000 buyers each season. For trade visitors only.