Reaching, Retaining, and Serving Dual Eligible Beneficiaries 2013

  • 08-09 Apr 2013
  • The Peabody Memphis, TN, United States

Description

Topics
  • Marketing Strategies and Channels that Reach Duals
  • Emerging Opportunities in the Dual Eligibles Market
  • Guidelines for Marketing Compliance
  • Make your Message Count – A Communication Toolkit for Duals
  • Managing the Marketing and Enrollment Process
  • Building your Brand – How Increased Brand Recognition can Translate into Increased Member Loyalty
  • Behavioral Analysis of the Dual Market
  • Member Outreach and Retention Strategies that Work
  • Managing an Effective Sales Force
  • Building a Strong Digital Presence
  • Identifying Cultural and Linguistic Disparities that Impede Communication
  • Operational Structures that Reinforce Retention
  • Promoting the Demos – Launching an Early PR Campaign to Engage and Educate
Who should Attend

Innovators from state-run plans, health plans and non-profit advocacy groups.

Past Events

Important

Please, check "Reaching, Retaining, and Serving Dual Eligible Beneficiaries" official website for possible changes, before making any traveling arrangements

Event Categories

Business: Finance, Human Resources (HR), Internal Audit & Compliance, Operations
Health & Medicine: Healthcare

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