Research Techniques for Value Based Pricing 2018

Research Techniques for Value Based Pricing 2018 is a course dedicated to how to put the voice of your customer central in your price setting.

Topics

• Practical techniques and tools useful for pricing setting
• The core principles of value based price setting, using customer data, including current practices and future trends
• The necessary scope of pricing research you may need
• Identifying which techniques and tools are most relevant for your business case