Ensure your retention strategies are making a significant impact on your bottom line by attending Marketing Week s 7th annual Customer Retention in Retail Financial Services Conference.Hear from 12 top customer retention specialists and marketing experts from leading financial services brands who will provide crucial insight into how they are adapting their customer retention strategies to evolve in line with the needs and expectations of their customers and, in the process, deliver bottom line benefits.
Now in its 7th year, the event provides a dynamic mix of case studies, interactive round-table discussions, sessions from vendors at the leading edge of innovation and unparalleled networking opportunities, to make it a must attend event for the financial services industry.
Gain insight into the proven strategies adopted by leading brands and implement them in your business for immediate impact:
- Understand how ING Group are benefiting business by ensuring customer-centricity is embraced throughout the organisation
- Learn from the advanced customer retention and cutting edge real-time marketing capabilities 3 UK are employing.
- Benefit from the experiences of first direct and Santander who are developing customer relationships built through social media to support customer retention initiatives
- Gain insight into how AXA Life is growing long term business by making the link from customer retention to value management
- Find out how HSBC and confused.com optimise segmentation techniques to meet customer needs and maximise the return for their business
To maximise your learning experience, this value-packed conference is complemented by a separately bookable one day masterclass on measuring the ROI of customer retention, expertly led by Professor Merlin Stone and Liz Machtyner. This interactive masterclass will give you the essential knowledge to determine the best and balanced approaches to achieving optimum return on your investment in customer retention, and enable you to articulate and measure the crucial contribution customer retention activities are making to the bottom line.
Attend this conference to gain
invaluable expertise on innovative, proven approaches to customer retention from our expert panel of speakers and your peers in the industry.
